The Bacon+Burpees Brand

MISSION

Make great gear for the CrossFit community and put a smile on our customers' faces.

VISION

We will help our customers achieve their fitness and health goals.  We want people shift their mindset from viewing health and fitness as a chore to an activity they enjoy doing.  We believe that having great feeling, high functioning gear with clever messaging will help our customers look forward to going to the gym.  We will find a partner and donate a portion of our profits to leading organizations working to help our children eat healthier.

GUIDING PRINCIPLE

We believe anything worth doing will require hard work and dedication and that fitness and nutrition have to be fun and not a chore. Sometimes it is the cheat day that provides the motivation you need to enjoy the grind the day after.